003: Common Website Fails
Roofing Business Partner Podcast
<p><span>There are plenty of people out there who can teach you how to design a website. But as important as thing like search engine optimization and mobile responsiveness are, before you worry about those, you need to think about why you do what you do. </span></p>
<p><span>You want a website that inspires customers to want you, specifically, to do their roof, not just to want a roof done and be willing to hire you to do it.</span></p>
<span>Some highlights of today’s episode include:</span>
<ul>
<li><span>The importance of including content that non-roofers can understand</span></li>
<li><span>The basics of choosing a theme and designing a site</span></li>
<li><span>The importance of a guaranteed response time</span></li>
<li><span>Why you should teach first and sell second</span></li>
<li><span>How you can do SEO (search engine optimization) by accident</span></li>
<li><span>Why you should invest in graphics and videos for your website</span></li>
</ul>
<span>Resources Mentioned:</span>
<p><a href="https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447" rel="nofollow"><span>Start With Why</span></a></p>
<p><a href="https://www.youtube.com/watch?v=IPYeCltXpxw" rel="nofollow"><span>Simon Sinek Ted Talk</span></a></p>
<p><a href="https://roofingbusinesspartner.com/" rel="nofollow"><span>RoofingBusinessPartner.com</span></a></p>
<p> </p>